Jonathan Daniel Founder
How’s it going? Quick breakdown—I support Man United, though that’s nothing to brag about these days *sigh* and my favorite movie currently is Rocky (even though I only figured out it existed last year—yeah, I’m really showing my age here, aren’t I..)
My fitness journey started with a simple goal: losing weight. Every year, I’d set ambitious New Year's resolutions, determined to stick to them—only to lose motivation and slip back into old habits, like eating past the point of feeling full and having no clue what for...
I made great progress at times, but the extreme lifestyle changes I forced on myself never lasted. That’s why I don’t believe in generic meal plans or DIY workouts—fitness should fit into your life, not the other way around. Eventually, I figured it out, lost over 20kg, and found a passion for fitness that I now aim to share with as many people as possible
I started out personal training at PureGym, then moved to a residential fitness club, coaching both individuals and groups of 15+ at a time. But at some point, I realized I wanted to do more—not just train clients, but create something of my own, with real impact. That’s when my entrepreneurial side kicked in, and it led me here—talking to you
Outside of personal training, I also coach kids’ football, so if there’s one thing I’m guaranteed to have, it’s patience (maybe you can relate)
Between my own transformation and my time training people across different ages, settings, and fitness levels, I bring a well-rounded approach that gets real results—all without fitness taking over your life
So what are you waiting for? Get in touch!